Packaging container modeling design principles

The principle of conformity to product characteristics

The commodities contained in the packaging container are in the form of liquid, gas, solid, powder, granules, etc., and their characteristics are fear of being squeezed or not, volatile or non-volatile, etc. The packaging design materials of the container also have different characteristics, such as hard, soft, brittle, non-breakable, water-resistant, water-impermeable, transparent, opaque, etc.

Different commodities have different shapes and characteristics, and have different requirements for packaging design materials and shapes. In response to these requirements, containers with different materials, shapes and characteristics need to be used. For example, plastic containers should not be used for corrosive products, but glass and ceramic containers with stable properties are better used; some products should not be exposed to light, so materials with opaque or poor light transmission should be used; Commodities such as beverages have strong inflation gas pressure, so the container should adopt a cylindrical shape to facilitate the uniform dispersion of the inflation force.

In addition, factors such as the printability and decoration of materials, processing conditions, material sources, prices, production and processing fees, the grade of goods, and whether the value of materials and contents are commensurate should also be considered.

In line with the principle of ease of use

The packaging design that is easy to carry and open is more favored by consumers than the packaging design that is difficult to open, and the convenience of use is based on the designer's full understanding of the characteristics and usage of the product. For example, perfume bottles in cosmetics use less amount each time, so most of them are marked by the mouth of the bottle.

The design of the container shape of daily chemicals, food, etc. is different according to the use and capacity, and the overall shape is also different. It should be based on the characteristics of the product, so that the container can fully reflect the convenience in the process of carrying and using by consumers. , such as easy-opening bottles and spray devices that are popular in the market now.

The principle of both visual and tactile aesthetics

The shape and artistic personality of the container are important factors for attracting consumers. People's requirements for the design of packaging containers have exceeded the scope of material needs. Many containers take aesthetic needs as the first starting point to meet people's psychological needs, such as cosmetic containers. The size of the packaging container should meet the human-machine scale and aesthetic requirements, the material should meet the needs of function and nature, the touch should be comfortable, the use should be convenient, and it should meet the physiological and psychological needs of users.

In line with the principle of process feasibility

The designer should understand the characteristics of different materials and the characteristics of processing technology, so that the design meets the requirements of mass production, and the convenience and rationality of mold opening and mold release, so as to avoid some good shapes that cannot be produced or cost increases.

The overall shape of the packaging containers for hair care products and perfumes is dominated by geometric shapes. The former is simple, smooth and round, while the latter has sharp edges and corners, reflecting different design styles, and their modeling features are also in line with the processing technology of plastic and glass. sex.

Principles to facilitate the transportation and storage of goods

The modeling structure of the packaging container should be scientific, and the volume of the packaging container should be compressed as reasonably as possible, which can not only save materials, but also reduce transportation and storage space and reduce expenses. On the basis of considering the aesthetics of storage and craftsmanship in the design of individual packaging, the convenience of packing and bulk transportation should also be fully considered.

The principle of complying with ecological and environmental protection requirements

In recent years, green packaging design and ecological packaging design have become the common goals pursued by packaging design circles in various countries. Considering recycling and waste disposal, reducing environmental pollution is the focus of attention, and it is also a major issue for the development of packaging design in the future. Packaging containers need to consider the convenience of recycling in terms of materials and shapes, the convenience of destruction, and the lack of physical and chemical pollution and damage to the environment.